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Thursday, January 12, 2006 

Sunk Cost

I didn't know until recently that a concept that I have explained to a lot of people since long is a pretty old and well established theory called Sunk Cost Fallacy. I used to expatiate it typically at restaurants, and with my parents. What's the point in drinking a coffee that is bad. You will invariably pay for it. It's better not to drink it and spoil your mood. Of course, initally I used this sheerly for its convenience; I am too particular about how a coffee should be. But I immediately had realized that it makes sense. Evidently someone theorised it. Great!

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In view of this, here is a sweeping rhetoric - Everything that is there to be theorised has already been theorised. Now it's time to deconstruct them. And it's hightime.

Everything that is there to be theorised has already been theorised. Now it's time to deconstruct them. And it's hightime.

I think this theory also already exists! It's time to deconstruct it.. ;)

Sunk cost fallacy is interesting! I hadn't heard of it before.

I think this theory also already exists! It's time to deconstruct it.. ;)

I know. That's precisely what I had in my mind when I called it a sweeping rhetoric :D

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